Having invested many years of diligent effort into growing their company, executives want to receive the maximum value possible when selling the business. Without proper counsel and representation a sale is difficult to structure, manage and strategize, and an optimal valuation can be sacrificed in the process. Fuller Trident’s substantial knowledge and control of the sales process will maximize an owner's equity and reduce the stress and anxiety associated with the sale.

The sales process incorporates the following services:

Strategic Analysis of the Company
Fuller Trident assists owners and managers in determining whether the sale of the company or business unit can be better achieved if the implementation of certain steps or strategies take place prior to marketing the company or business unit. By addressing certain underperforming attributes and improving the overall operating performance of the company or business unit, the appeal to prospective buyers in the marketplace can be greatly enhanced.

Value Guidance
Fuller Trident provides valuation guidance to owners and managers to help them understand the likely market price for the company or business unit. This process typically incorporates an analysis of future cash flows of the company or business unit, current values of similar companies and recent transactions completed in the industry. Owners and managers should develop an understanding of probable value before proceeding with the sales process.

Document Development and Identification of Prospective Buyers
Fuller Trident conducts thorough and extensive searches for prospective buyers using its internal market information and the extensive professional network of the Fuller Trident team. The identification of prospective buyers focuses on those firms that will most likely benefit by acquiring or merging with the client's business and may have a penchant for an acquisition. Prospective buyers are only contacted after approval from the client, and upon contact, Fuller Trident provides comprehensive offering memorandums and marketing documents that will offer the prospective buyer enough information to make a more informed judgment on the acquisition opportunity.

Transaction Approaches
Fuller Trident and the client together determine the best transaction approach. Fuller Trident can recommend a broad auction, limited solicitation, or an exclusive approach. There are advantages to each approach. Fuller Trident recommends the method best suited for each company and market situation, balancing confidentiality, employee apprehension and final transaction value.